VICTORS & SPOILS
I started my career at Victors & Spoils. Victors & Spoils (V&S) was the first agency built on crowdsourced creative. We operated with a creative crowd of several thousand individuals around the world.
My first role at V&S was as the manager of our creative community. From there, I transitioned into account management, working on projects with The New York Times Magazine, Partnership for a Healthier America, SmartWool
For our 2013 agency Christmas card, we decided to spread a little holiday cheer and chuckle by taking on a controversial issue in our industry: the sensationalized depiction of women in advertising. We piggybacked off the 2013 viral video “Body Evolution” where a woman is photographed and Photoshopped into a perfect, beautiful model.
But instead of making her more beautiful, we turned her into the jolly fat man himself. Within the first two weeks of the video’s launch, it gained over 5 million views on Vimeo and earned a Vimeo Staff Pick. It reached the top search result for “Happy Holidays” on Google and was one of Adweek’s 30 most popular stories of 2013. The video also had a feature on Reddit, Buzzfeed, CNN, Time Magazine Online, Gizmodo, Jezebel, USA Today, The Daily Beast, and the Huffington Post.
:: Role - Account Manager ::
When I joined Victors & Spoils, they were in the process of redefining their crowdsourcing offering, moving from a traditional crowdsourced model to a curated one. Working with an internal team, I lead the efforts to rebuild the digital component of our offering; covering crowd member registration, crowd curation, task management, analytics, and payment processing.
:: Role - Product Manager ::
From soda to pizza to potato chips, brands have successfully used advertising and celebrity endorsements to shove junk food down our kids’ throats. But no one has ever used those same marketing tactics for good. So we did.
With the help of Partnership for a Healthier America and the First Lady of the United States, we didn’t just build an ad campaign to fight childhood obesity.
We built a brand. From scratch.
:: Role - Account & Product Manager ::
If advertising can get us to consume the KFC double down - a virtual hand-held heart attack - could it get us to eat our vegetables? We set out to answer that question when The New York Times and Bolthouse Farms asked us to create a fictional campaign to rebrand broccoli.
What started as a fictional campaign got a heavy dose of reality when it was picked up by two different organizations. First, Yale students crowdfunded an effort to run the full campaign in the city of New Haven, one of the largest food deserts in the US. And then by Stag Broccoli to run as the brand's lead campaign.
:: Role - Account Manager ::
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